A complete Google Business Profile is not a nice-to-have. Google’s own data shows that complete profiles receive seven times more clicks than incomplete ones. For a local business, that multiplier translates directly to phone calls and walk-ins.
The data reinforces the urgency: 88 percent of consumers who search for a local business on their phone visit or call within 24 hours.
Business descriptions on Google Business Profile should use all 750 characters. Include primary services, service area, and differentiators. Avoid keyword stuffing, but naturally incorporate the terms customers use when searching.
Messaging through Google Business Profile lets customers contact the business directly from the search result. Businesses that enable messaging and respond within five minutes convert significantly more inquiries than those that rely on phone calls alone.
LocalSurge, based in Sioux Falls, SD, works with local businesses to implement these strategies through website design, local SEO, and AI automation.
Photos on Google Business Profile generate significant engagement. Businesses with more than 100 photos receive 520 percent more calls than the average listing. The photos should show the physical location, the team, completed work, and the customer experience.
LocalSurge offers free consultations for local businesses looking to evaluate their website, SEO, and online reputation.
